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November 12, 2007

Gordon College - Add Content and Tell a Story with Photo Journals

Keeping your alumni online community updated with new content is a never-ending goal.  Without new content for your alumni to consume, they'll spend their online time at other websites and communities, and will only visit yours sporadically.  I've written many other blog articles about different methods you can use to keep your content new, interesting, and fun for your alumni.  Gordon College uses photo journals as one of their methods to keep their alumni coming back for more.

Gordon College alumni go out into the world - not only to travel, but to share, help, and learn.  The college has provided an opportunity for their alumni, students, and faculty to share their experiences with others via their website.  Not only can alumni, students, and faculty of Gordon College use text to share these experiences, but now they can do so through photographs, as well.  This is a great way to add new content and to keep alumni connected, interested, and involved with your alumni online community.

Photos add depth, fun, and so much more to a plain written story.  Plus, photos are a terrific way to connect with those visiting the site.  In fact, this is great content to use on the admission side, as well.  Prospective students and their families will be impressed to see what graduates are accomplishing.  When you think about it - the difference in "telling" versus "showing" is massive. 

Photo journals can be used in a variety of ways to increase the connectedness, participation, and ongoing interest in your alumni online community.  What are your ideas for using photo journals on your website?  I'd love to hear about them!  If you're already using this tool in your community, let me know how it's worked out for you

Posted by Don Philabaum on November 12, 2007 at 02:34 PM | Permalink


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