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December 02, 2007
Put Capital Campaign Videos Online
The University of Rio Grande has put Capital Campaign videos online for their alumni to view. At the moment, they're showcasing three separate videos - one to bring about nostalgia in the viewers, one to explain how much money they hope to raise and what the funds will be used for, and one with alumni talking about their college experiences and encouraging others to contribute. This is a terrific method to take your Capital Campaigns online in the form of videos.
Think about how many more alumni you could reach in this fashion. And don't forget the power that video offers. With video, your alumni can "visit" their campus again, and this is a strong motivator for them to become involved. Remind them of the days they spent on campus and you'll have alumni who will contribute, participate, and connect more. When you combine the instant availability of the Internet with the power of video, you'll be able to connect and engage your alumni in your Capital Campaign quicker and easier.
It doesn't have to cost a fortune today to use video, either! A simple $150 camera plus free online software and you are ready to raise millions! And, once you have the camera and the software - you can create other videos for your alumni online community to help your alumni connect, participate, and contribute more frequently.
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