Northwestern University's Kellogg Alumni Club of Recanati - Alumni Sponsoring Events

The Kellogg Alumni Club in Recanati of Northwestern University realizes that their biggest asset is their alumni themselves.  In 2003, the Kellogg Alumni Association in Recanati conducted a survey to identify alumni that were willing to help build the alumni club by sponsoring events, offering their time, and providing access to special people or places.

For alumni, the results have been fantastic!  Not only were alumni willing to volunteer and support the alumni club's needs, but they continue to do so - over and over.  Since that time, the Kellogg Alumni Association has instituted a dynamic reward program to not only encourage help from the alumni, but to recognize those that have stepped in with a helping hand.  The Kellogg Alumni Club recognizes alumni on their Web site for their participation.

Their KR Alumni-Helping-Alumni initiative grew from only two sponsors in 2002 to ten sponsors in 2006.  In total, there are forty KR alumni who have now co-sponsored a total of sixty-five times!  Not only are the alumni helping, but they help repeatedly!  What a great way for alumni to participate and to help their alumni community grow and flourish!

To recognize these amazing repeat sponsors, the Kellogg Alumni Club in Recanati has developed two levels to show support.  These levels are:

1. GOLD level is for all alumni who have sponsored a minimum of five KR alumni events.
2. SILVER level is for all alumni who have co-sponsored a minimum of three KR alumni events.

Leah Shaheen, Assistant Director, Alumni Clubs, has this to say, "Stuart Ballan is an incredibly insightful alumnus and as a Kellogg Alumni Club Leader, he leads the club with the great vision of 'building sufficient value to make [their] alumni club a key differentiator for future students selecting MBA education in the Middle East.' He and the KR Board work fervently to achieve this goal through their club activities and branding strategies.  This is clearly evident when you visit their Web site, which reflects the spirit and excellence of the club."

When an alumni association utilizes their Web site to build support, and then to recognize those alumni who have stepped in to help, it is truly a scenario of giving and receiving that can only push the alumni association into a forward motion.

If your alumni association is struggling to find ways to build support and to recognize those alumni who have gone above and beyond in your alumni community, consider giving them recognition where all of the alumni can see.  Your Web site is a perfect medium for this!