The University of Mississippi Foundation - Online Gift Giving

Annual giving is a critical component of all university and college alumni associations.  In order to make gift giving easier, the University of Mississippi Foundation has created an Online Giving Page for all alumni who wish to contribute funds to an Ole Miss School or Program.  By offering a method of contribution that can be made online, the University of Mississippi Foundation has created an easy and secure system for the alumni of the University of Mississippi.

However, the Online Giving Page goes a step further than simply creating a secure technique for alumni to contribute.  The form also requests specification on where the alumni would like the funds to go.  They can choose from The Ole Miss Fund, Schools, Initiatives, or Other.  Below the selection area is a place for gift-giving alumni to explain any special instruction in regards to their financial gift.  In this way, alumni will not only feel secure in contributing via the Internet, but also in the knowledge that their funds will go where they want them to go. 

The form also asks basic identifying questions and relates information about Matching Gifts, along with a link to the University of Mississippi Foundation's Employer Matching Gift Search Page.  This page will allow alumni to see if their employer doubles or triples their gift to Ole Miss, which is a vital area of additional funds to be aware of.  Alumni who are employed by companies that match contributions will be pleased to have this easy search function, and in the end, everyone benefits from it!

The University of Mississippi Foundation's Online Gift Giving Page will encourage additional contributions from alumni because of the ease of use, the security, and the ability for alumni to choose where their gift goes.  This will increase the overall use of the online community and the total amount of contributions made annually.